Media for henkel project - henkel-cover-big
Digital Freshness

Persil by Henkel OOH

Project Overviews

This was a brand-new way of using AI for an OOH campaign

We launched an innovative 3D/CGI outdoor campaign across the UAE and KSA. In just two weeks, we merged AI with human creativity to take over Riyadh Boulevard banners in perfect sync, plus the city’s biggest digital screens 86 screens in total