We developed an integrated campaign with an online game that reimagined Dubai as a playground, offering a fresh and immersive way to experience the city.
We crafted a series of detailed city maps and brought them together in a one-of-a-kind find-and-seek game. By showcasing both iconic landmarks and hidden gems, we captivated new and seasoned travelers across five countries in the GCC and India.
100 000 000
Total reach
1 500 000
Engaged unique users
1 mln $
Media Campaign ROI