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Playful discovery

Dubai Always

Project Overviews

It was a new way to showcase the city’s attractions, wowing even those who’d been to Dubai

We developed an integrated campaign with an online game that reimagined Dubai as a playground, offering a fresh and immersive way to experience the city.

We crafted a series of detailed city maps and brought them together in a one-of-a-kind find-and-seek game. By showcasing both iconic landmarks and hidden gems, we captivated new and seasoned travelers across five countries in the GCC and India.

100 000 000

Total reach

1 500 000

Engaged unique users

1 mln $

Media Campaign ROI

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